When it comes to commercials and advertisements today, they usually mention products such as cars, toys, or movies. Sometimes they mention politics when it pertains to current pending issues such as global politics, natural disasters, and what the newest policies are. But what about issues that are associated with the environment and associated with policies that could affect where you live? What about those eco-friendly commercials that use the environment as a tool to persuade buyers to purchase their products? Exactly, in recent news and political issues, there has been barely any discussions regarding these issues. This could be because no one cares about the place that they live in or because they are just too busy with other issues to appreciate what they have.
Being a double major in Communication (with a concentration in Public Relations) and Environmental and Sustainability Studies (with a concentration in Politics) and a minor in Conflict Analysis and Resolutions, I have grown to recognize and understand how companies are putting their messages out to the public. They utilize the surrounding areas to appeal to their viewers and consumers that see the environment and associate it with the product and automatically see that it helps the environment or does not effect the environment in any way shape or form. For example, automobile companies that as associated with being fuel efficient and helps the environment. They place this fancy, brand new car in a beautiful, empty, environmentally friendly area to enhance the “idea” of the eco-friendly product. However, in reality the car uses a lot of gas and uses gas that is Diesel or any other gas type.
Now for everyone’s favorite topic…. politics. Many people do not associate the outside and trees with politicians and the United Nations. When it comes to understanding what exactly needs to be regulated it can be complicated and simple at the same time. There are rules and regulations for about every environmental issue that has come up over the years. With the creation of the Environmental Protection Agency they are designed to create and enforce the laws and regulations that are set. But within the last few years, they have not been as present in the media explaining current issues that have been present. Plus with recent Presidential debates, I have not heard of them talk about what their views are on the current issues and what can be done to improve the current state of the environment.
All in all, the environment and the media is a tricky subject. Whether it is dealing with advertisements and commercials or politicians in the news it is hard to decide whether or not what is being said is helping or hurting the current state of the environment.