In the previous week I recall watching the super bowl. Which I am sure many of you may have sat yourselves down to watch as well. The commercials are always what grabs everyones attention, yet the one that targeted sustainability specifically was Colgate’s “Make every drop of water count”.
Hopefully you’ve all seen it, if not don’t worry. I’ll get the premise across.
So, do you think that by showing a young girl from a third world country grabbing at the flowing water will create citizens to ACTUALLY turn their faucet off while brushing their teeth? Yeah, it definitely could happen.
What I want to talk about is WHY it’s important to turn off the faucet while brushing.
Less than 1% of all of the water on Earth’s surface can be consumed or used for everyday activities, (bathing, washing, etc.). Wise usage can make all of the difference. As simple as turning off your faucet can save multiple gallons each day. A family of four uses up to 400 gallons of water each day…just think of how many jugs of milk that is!! (It’s easier for me to visualize this by relating it to milk.) So if we think about all the water on campus we must go through…wow, so many gallons.
By simply turning the faucet off while brushing your teeth in the morning and before bed you can save about 8 gallons. Although brushing is (on average) a 2 & 1/2 minute process, there can be a lot of water getting lost down the drain in this process. Within a month you can be saving 200 gallons. We may not be able to visually see the water being saved, but if we believe hard enough maybe we can just imagine a tank being filled up with all of that water we didn’t let out of the leaky faucet.
Well Colgate, thank you for your commercial. I think that although some may refuse to turn their faucets off, there will be those who will go the extra mile and take more preventative measures.
“Life’s most persistent and urgent question is, ‘What are you doing for others?”
― Martin Luther King Jr.
Check out the commercial here!! —> https://www.washingtonpost.com/news/arts-and-entertainment/wp/2016/02/07/colgates-super-bowl-psa-reminds-you-to-turn-off-the-tap/