Don’t forget the faucet!

In the previous week I recall watching the super bowl. Which I am sure many of you may have sat yourselves down to watch as well. The commercials are always what grabs everyones attention, yet the one that targeted sustainability specifically was Colgate’s “Make every drop of water count”.

Hopefully you’ve all seen it, if not don’t worry. I’ll get the premise across.

So, do you think that by showing a young girl from a third world country grabbing at the flowing water will create citizens to ACTUALLY turn their faucet off while brushing their teeth? Yeah, it definitely could happen.

What I want to talk about is WHY it’s important to turn off the faucet while brushing.

Less than 1% of all of the water on Earth’s surface can be consumed or used for everyday activities, (bathing, washing, etc.). Wise usage can make all of the difference. As simple as turning off your faucet can save multiple gallons each day. A family of four uses up to 400 gallons of water each day…just think of how many jugs of milk that is!! (It’s easier for me to visualize this by relating it to milk.) So if we think about all the water on campus we must go through…wow, so many gallons.

By simply turning the faucet off while brushing your teeth in the morning and before bed you can save about 8 gallons. Although brushing is (on average) a 2 & 1/2 minute process, there can be a lot of water getting lost down the drain in this process. Within a month you can be saving 200 gallons. We may not be able to visually see the water being saved, but if we believe hard enough maybe we can just imagine a tank being filled up with all of that water we didn’t let out of the leaky faucet.

Well Colgate, thank you for your commercial. I think that although some may refuse to turn their faucets off, there will be those who will go the extra mile and take more preventative measures.

“Life’s most persistent and urgent question is, ‘What are you doing for others?”
― Martin Luther King Jr.

Check out the commercial here!! —>




  1. Joshua Stickles · February 19, 2016

    This is really impressive!!! I am glad you are noticing how companies are using communications and these campaigns to effectively get their message across to the public (sorry I’m majoring in Comm and ESS so this is my passion). What people do not realize is exactly what you pointed out, there is that emotional connection between the message (turning off the water) to you (the viewer). They want you to be upset and make you actually want to turn off the water.


  2. Zachary Morgott · February 23, 2016

    It really does make you think about all the water that people waste just doing regular everyday tasks. Hopefully that the commercial made people think twice about all the water they are using.


  3. andrewwingfield · February 23, 2016

    Water scarcity is indeed a huge issue for a planet that will have 9 billion humans by 2050 and more droughts due to climate change. I am all for conserving water, and I only wish what we save here could be shared with those far away who are most in need.


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