I love Target. Just about everyone I know loves Target. The brand presents itself as a fun, simplistic, yet chic all purpose store, selling a large varity of products. However, Target has now decided to take even more ignitive to building their brand. Target has not only made it their mission to be sustainable as possible, but has also made it their goal to reduce their waste, minimize their carbon footprint, and develop stores with sustainable infrastructure. Target’s current stores actually generate “15 to 30 percent of their energy from solar ” (energy), but they hope to expand on this sustainable goal in the near future. For example, Target’s new goal is to “support renewable energy by increasing the number of buildings with rooftop solar panels to 500 by 2020”.
Being said, Target has made an increasingly large amount of sustainable progress as well. Since 2010, the company has kept millions of recyclable products out of the trash with their recycling kisosks, located in every Target. Sine 2014, Target has improved its waste reduction as well by 2.7%, cut its greenhouse gas emmissions by 8.8% (per sales), reduced their water use by 13.1%, and increased their ogranic food selection by 26%.
When it comes to seafood however, the company has a 69% overall sustainability grade, meaning Target is ranked as “OK” when is comes to sustinable seafood. Although the company is one of the few stores that doesn’t farm raised salmon, there is room for improvement. For example, while Target’s brand “Simply Balanced” is sustainable and practices safe fishing methods, its “Market Pantry” brand does not. Also with a transparency rating of 69%, Target needs to take more initive and make it their goal to provide consumers with the nutritional and label information they’d like to know. In the end, I believe Target will correct their mistakes with time and only continue to improve their brand.