A Sustainable Target

I love Target. Just about everyone I know loves Target. The brand presents itself as a fun, simplistic, yet chic all purpose store, selling a large varity of products. However, Target has now decided to take even more ignitive to building their brand. Target has not only made it their mission to be sustainable as possible, but has also made it their goal to reduce their  waste, minimize their carbon footprint, and develop stores with sustainable infrastructure. Target’s current stores actually generate “15 to 30 percent of their energy from solar ” (energy), but they hope to expand on this sustainable goal in the near future. For example, Target’s new goal is to “support renewable energy by increasing the number of buildings with rooftop solar panels to 500 by 2020”.

Being said, Target has made an increasingly large amount of sustainable progress as well. Since 2010, the company has kept millions of recyclable products out of the trash with their recycling kisosks, located in every Target. Sine 2014, Target has improved its waste reduction as well by 2.7%, cut its greenhouse gas emmissions by 8.8% (per sales), reduced their water use by 13.1%, and increased their ogranic food selection by 26%.

When it comes to seafood however, the company has a 69% overall sustainability grade, meaning Target is ranked as “OK” when is comes to sustinable seafood. Although the company is one of the few stores that doesn’t farm raised salmon, there is room for improvement. For example, while Target’s brand “Simply Balanced” is sustainable and practices safe fishing methods, its “Market Pantry” brand does not. Also with a transparency rating of 69%, Target needs to take more initive and make it their goal to provide consumers with the nutritional and label information they’d like to know. In the end, I believe Target will correct their mistakes with time and only continue to improve their brand.




“Seafood Sustainability at Target.” Sustainable Seafood Consumer Hub. Greenpeace. Web. 22 Mar. 2016.
“Sustainable Living: Supporting Reuse, Recycling | Target Corporate.” Target Corporate. Web. 22 Mar. 2016.
“Corporate Social Responsibility Goals & Reports | Target Corporate.” Target Corporate. Web. 22 Mar. 2016.


  1. jwatkin7 · March 28, 2016

    Hey Arrielle,

    To me, it seems like Target is a cut above the rest as a supermarket that has business practices that are both ecological and ethically sound. They also seem like a business that listens to it’s customers when they offer constructive criticism. Something I’m interested in, in relation to this, is how we can help foster this change as a consumer. The customer does have some sort of sway in how the company conducts it’s business (see Paris’ rebuke of Nike’s for unethical labor standards), so I feel like this could be something we could use to our advantage.

    Great post!


  2. Joshua Stickles · March 29, 2016

    This is really interesting I did not know that Target is taking that extra step to become sustainable. I also liked how you incorporated different areas that fall within the Target industry. This makes me think about what other companies will do to become more sustainable like Target.


  3. andrewwingfield · April 18, 2016

    Good to hear they are trying to reduce their enviro footprint. It would be great to see them promote social sustainability by paying their employees a living wage and sourcing more Fair Trade products.


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